While a professor at Harvard Business School, I had the privilege of speaking with many of the world’s most innovative startups—companies like Facebook and Airbnb. They operated in vastly different industries, yet a common thread ran through their approach to growth. They all seemed to think about digital disruption in a similar, structured way, a way that wasn’t widely taught or understood at the time.
This led me to a realization: there is a common, repeatable approach to creating a high-growth startup. It can be engineered, designed, and taught. My name is Talis Sasher, and after ten years at Harvard, I now teach this very approach to my students at the University of California.
By the end of this blog post, I hope you’ll see that building a successful digital startup is not just about intuition. It’s about following a set of tools and a specific process that can make you far more successful.
